“So…why personal stories?”
That’s probably what you’re thinking right now, no?
It’s a good question.
After all, who wants to listen to someone lay out their entire personal life on an email list?
Stop making it about you!
But you see…
It is about you.
People want to get to know you behind all the fancy fonts and snappy edits.
In a time where authenticity is the new major currency…
Stories are your prime moneymaker.
Here’s why personal stories are one of the best kind to leverage:
1️⃣ It’s fun. Need I say more? Entertainment is also a form of value.
2️⃣ You never run out of ideas. Life is always happening, can’t say the same about client case studies or major wins.
3️⃣ It showcases your personality, your human side, and builds a relationship with your reader all at the same time — this is pretty much THE best reason for incorporating stories from your personal life into your emails (or even your social media content).
When I went on hiatus back in 2022 and stopped publishing content completely, I still got plenty of messages from people asking where I was.
Including why I stopped sending emails.
Here, see for yourself:
Huge, because everybody and their mother talks about how sending more emails is apparently a “list killer.”
And no, they don’t miss me because I gave them “insanely valuable tips.”
It’s because they really got to know, like, and trust me through the stories I told.
Now, I’m not saying you should tell your list about everything and anything that goes on in your life.
For example, my personal boundary is not sharing anything I wouldn’t share with my clients.
Maybe yours is different.
Either way, you get to decide how personal you want to go.
But the most important thing is letting your readers get to know a little more about who you are under all the “expertise” and “authority.”
Who are you? And which stories are the best way to showcase that?
These are the questions you should be asking yourself.
And if you’re feeling inspired, and want to start telling your stories…
Before you move on to the next email in this series, though, I want to leave you with a gift:
Bonus Tip: Get in the habit of treating your emails like a business diary.
Jot down all the things happening to you, the things people say to you, the ideas popping into your head every day, even if they’re small.
Because these are all great fuel for any story-based email.
And speaking of next…
It’s waiting for you in your inbox.
Run along now. Shoo!